Some 28 new products will be unveiled at China International Consumer Products Expo

Presentations will be organized July 27-28 with the participation of 28 Chinese and foreign companies. New products will be presented in such categories as cosmetics, electronics and jewelry.

Companies such as L'Oreal Group, Shiseido Group and Pierre Fabre Group, as well as others, will showcase their latest cosmetic products in the international section. Dell Technology Group and OSIM will present their latest laptops. Many new products are also expected in the healthy foods section. As for Chinese brands, Bloomage Biotech and iFLYTEK will demonstrate their achievements in the field of biotechnology and artificial intelligence. The total exposition area this year will amount to 100 thousand square meters, 80 thousand of which will be occupied by foreign participants. According to organizers, the exhibition will present about 1.3 thousand brands from 58 countries and regions of the world. France will be the guest of honor at this year's Expo, which will be held in Hainan International Exhibition Center.

The first China International Consumer Products Expo was held in Haikou from May 7-10, 2021. It was attended by representatives of 70 countries and regions, more than 2.6 thousand premium brands and more than 1.5 thousand companies. The event attracted about 240 thousand visitors. In terms of its scale, it was the largest consumer goods exhibition in the Asia-Pacific region.

The proposal to organize the exhibition was included in the Hainan Free Trade Port Program published on June 1, 2020. September 20 the same year, the Central Committee of the Chinese Communist Party and the State Council of the PRC officially approved the plan. The organizers are the Ministry of Commerce of the People's Republic of China and the Hainan Government. It is the first international exhibition in China dedicated to consumer goods.

The Chinese authorities consider the Expo as an important part of the effort to build a free trade port on Hainan. The program of this project provides for the transformation of the island into a special customs zone. The national government expects to complete the free port  by 2025, at which point the island should have a free trade and investment system in place. By 2035 the free port and its model will take on more mature forms. By that time, Hainan will have the freedom of trade and investment, cross-border movement of capital, travel, and freight transportation.